What information should be contained in an e-mail advertising message so that a customer noticed it and the product sales increased? How do parents’ extra-curricular activities influence the academic performance of children at elementary school? The participants of the GAMES seminar tried to answer these questions.
How to increase sales through marketing automation? How to motivate a user, who entered the site of an online shop, to make a purchase? These issues were discussed at a regular research seminar of the GAMES group where Dmitry Sergeev, the founder of Carrot Quest company, was a speaker.
Big session of the GAMES research seminar took place at HSE-Perm. During one week academics from HSE-Perm and HSE-Saint-Petersburg shared their experience in research.
Research Fellows of the Group for Applied Markets and Enterprises Studies Alina Buzanakova and Evgeniy Ozhegov took part in the 3rd International Conference ‘Modern Econometric Tools and Applications – META2016’ that was held at HSE Nizhny Novgorod.
On September 26-27, 2016, the International Conference on Applied Research in Economics (iCare) is being held at HSE’s partner university — the Essex Business School (University of Essex, Colchester).