How to increase sales through marketing automation? How to motivate a user, who entered the site of an online shop, to make a purchase? These issues were discussed at a regular research seminar of the GAMES group where Dmitry Sergeev, the founder of Carrot Quest company, was a speaker.
PhD Sofya Kulikova, Senior Research Fellow of the HSE-Perm's Laboratory of Interdisciplinary Empirical Studies, read a popular science lecture based on the results of her own study in Lomonosov State University of Moscow. Such possibility was granted to the finalists of all-Russian contest of popular science articles “In simple words about complex things”.