From 29 November to 1 December Amedeo Napoli, head of the Orpailleur research group, Laboratory of Lorraine, gave a number of lectures on description logic for students of “Business-informatics” and “Software engineering” educational programmes.
What information should be contained in an e-mail advertising message so that a customer noticed it and the product sales increased? How do parents’ extra-curricular activities influence the academic performance of children at elementary school? The participants of the GAMES seminar tried to answer these questions.
How to increase sales through marketing automation? How to motivate a user, who entered the site of an online shop, to make a purchase? These issues were discussed at a regular research seminar of the GAMES group where Dmitry Sergeev, the founder of Carrot Quest company, was a speaker.
Big session of the GAMES research seminar took place at HSE-Perm. During one week academics from HSE-Perm and HSE-Saint-Petersburg shared their experience in research.
Is it possible to measure one’s own emotions as easy as pulse rate? Is it interesting to people to see the chart of their emotional state throughout the day? That was the topic of the regular GAMES seminar where Sofia Kulikova presented her project “Developing the prototype of a portable device for monitoring of emotional state in real time mode”.