What information should be contained in an e-mail advertising message so that a customer noticed it and the product sales increased? How do parents’ extra-curricular activities influence the academic performance of children at elementary school? The participants of the GAMES seminar tried to answer these questions.
A lecture course in international marketing by Anna Zarkada, Assistant Professor at the Athens University of Economics and Business, has begun at the HSE - Perm. The course is intended for undergraduate students in the Faculty of Management.