Yulia Zaripova studies neuromarketing, exploring how our brain makes decisions. In this interview with the HSE Young Scientists project, she discusses her academic career, reflects on the importance of celebrating even small victories, and shares her favourite places in Perm.

During a month in Tianjin, students from HSE Perm studied Chinese language, culture and traditions. They shared their discoveries and impressions with us.

What distance should be maintained with representatives of Eastern countries? Why can crossed legs pose ruin negotiations? How to properly build intercultural interaction? Students of the educational programme “Foreign Languages ​​and Intercultural Communication in Business” of HSE Perm discussed these and other key principles of work of an external relations specialist with the head of the International Office of HSE St Petersburg Maria Kiseleva.

The director of HSE Perm returned from a working trip to the Kyrgyz Republic. Galina Volodina met with representatives of ministries, educational organizations and presented a new project for schools.

Inflation is a key indicator of economic stability, and being able to accurately forecast its levels across regions is crucial for governments, businesses, and households. Tatiana Bukina and Dmitry Kashin at HSE Campus in Perm have found that machine learning techniques outperform traditional econometric models in long-term inflation forecasting. The results of the study focused on several regions in the Privolzhskiy Federal District have been published in HSE Economic Journal.

An international team of researchers, including neuroscientists at HSE University, has developed a computational model for simulating semantic dementia, a neurodegenerative condition that deprives patients of their ability to comprehend the meaning of words. The neural network model represents processes occurring in the brain regions critical for language function. The results indicate that initially, the patient's brain forgets the meanings of object-related words, followed by action-related words.