Professors of HSE-Perm’s School of Foreign Languages at International Conference in New Zealand
From July 8th to 12th, 2019, three faculty members from HSE-Perm’s School of Foreign Languages, Full Professor Tatyana Permyakova and Associate Professors Irina Morozova and Elena Smolyanina all participated in an international conference of the World Communication Association “Global North and Global south: communicative and cultural prospects” (WCA ABC 2019).
The South Asian and Pacific branch of the Association for Business Communication was the official conference partner. The event took place in Wellington, the capital of New Zealand, city of Maori culture and subtropical nature. The conference venue was Massey University, where more than 35,000 students from all over the world study.
The conference participants discussed several pressing issues, including the interaction of Northern and Southern cultures, language and world views interference. Special attention was paid to template views of North and South, which one could actively feel with the conference being held on the northern island of Zealand facing towards the southern island. During the discussion, ways of uniting these two global cultures were outlined; one of them is the exchange of academic and research experience of northern and southern universities through closer cooperation. The conference motto reflects life throughout New Zealand: Unity is in diversity.
The faculty members from the School of Foreign Languages contributed to the discussion of some important research topics. Tatyana Permyakova talked about the factors which determine ambivalence towards migrants in Russia and Taiwan, Irina Morozova presented the results of cluster analysis into different types of tourist trips on TripAdvisor, and Elena Smolyanina spoke about her work on developing a map of states popular among American tourists based on linguistic characteristics in online feedback comments. The co-author of the research group Cheng Zeng from the University of North Dakota (USA) presented a paper on the correlation between burnout syndrome, organizational controversy and organizational reputation in Russian business culture.