Kseniya Baydina Participated in Conference on Sports Economics

Kseniya Baydina, 3rd-year student of the bachelor’s programme in Management, presented her report ‘Uncertainty of Outcome and Attendance: Evidence from Russian Football’ at the 20th Conference of the German Association of Sport Economics and Sport Management, held at the University of Tuebingen.

Kseniya presented the results of the research conducted in cooperation with Petr Parshakov, Academic Supervisor of the programme in Finance, and Research Fellow at the International Laboratory of Intangible-driven Economy. The authors studied the correlation between uncertainty of the match outcome and its attendance.

The results showed that the relationship between attendance and the probablity of the home team winning is declining. The authors also noted the influence of the visiting team: attendees like watching top teams despite the level of uncertainty and lower chances of the home team winning. At the conference Kseniya received some expert feedback and advice for the next stage of the project.

 

 Report Presentation (PPTX, 3.37 Mb)