HSE Perm Holds Three-day School on Business Administration for Senior High School Students
From February 8-10, high school students (ranging from 9-11th grades) were invited to HSE to participate in master classes, solve business cases, learn more about modern marketing, HR, logistics, entrepreneurship, and strategy.
School participants found out how modern companies work and develop, obtained skills in managing business projects, learned about the Bachelor’s programme ‘Business Administration’, and upgraded their soft and hard skills.
This year the School format was modified substantially. The main idea was to show students various aspects of business management and the fascinating challenges modern companies face. Each School day had a different theme, and project teams moved step by step along the 'business roadmap' from idea conception to market positioning.
The first day was devoted to ideas for business and their economic evaluation. HSE graduate, owner of the Flower Shop Atelier, Evgeniia Neliubina told about her company and the main stages of its development. Fourth-year student Artemy Kovin ran a master class on generating ideas and taught the participants to use a special thinking algorithm. Based on the algorithm, the teams created their own proposals for product and service development. The first day concluded with a master class by Andrey M. Emelyanov on the development of an economic business model, after which the teams 'pitched' solutions to potential investors based on the new strategies learned.
On the second day the participants investigated how to form effective management teams and turn ideas into new products demanded by the market. They found out how breakthrough product innovations are created and designed their own solutions during an interactive business game.
Marina V. Polosukhina, a lecturer of the management department, a practicing business coach and the only certified specialist in the Perm region on emotional intelligence, ran a master class on the emotional intelligence of a leader. She discussed how important soft skills are in modern business and how to develop them; she also facilitated a business game on the huge towers construction.
The third and final day was devoted to business process design, logistics and market promotion. School participants examined real-life cases on how global companies provide high-speed manufacturing, quality and fast distribution of their products and services. After a master class led by Anna D. Tomilova, a specialist in marketing and business development, the teams developed posters in which they positioned various solutions for specific target audiences in a creative way.
At the end of the three-day School of Business Administration all the participants were given certificates and the winners were awarded.
The school was very intensive, dynamic and informative. I was delighted by the high level of the participants, their fiery eyes and incredibly serious questions to the speakers. Awareness is an important characteristic which the participants have. Surely, we would be happy to see all the participants of the School as applicants for our Bachelor’s programme ‘Business Administration’. Some of them even this year!
Dmitry G. Artemyev
Academic supervisor of ‘Business Administration’ Bachelor’s programme
School № 109, Perm
School № 109, Perm
School № 6, Perm