‘Education at HSE is a Bonus but not a Guarantee of Success - You Always Have to Do More Than Others’
Ivan Myasnikov graduated from the Bachelor’s programme in Management in 2017 and today, he is marketing manager at Megapolis Construction Group.
Why did you choose HSE Perm?
I chose HSE for many reasons.
I was attracted by the ’openness‘ of the university, the teachers and staff, the university’s values, the fact that there are four campuses in different cities and also the mobility programme.
I was impressed by the tour of the Perm campus for high school students and heard very positive feedback from people I know who study there.
What appealed to you most about academic and extracurricular life at the university?
Perhaps my most vivid memories of HSE are of the beginning of my first course: student orientation, health and safety lessons, finding out about the ranking system and antiplagiarism guidelines. The last module was also excellent- we had to study and work at the same time, put together a research proposal and write a thesis.
One of the most memorable moments of my extracurricular life was a ceremony in my first year. It was like joining the secret ‘fraternity’ of the oldest universities in the world. I also remember participating in the KVN team, three attempts to reach the final of the HSE FACE competition and numerous case-championships - this was definitely the coolest experience during my study.
How did you imagine your professional future before finishing your Bachelor's degree?
It wasn’t clear at all. There are generally three career directions for graduates: start your own business, find employment at a company or enter public administration. It seemed to me that being an entrepreneur is more challenging than being an employee or a civil servant. Nevertheless, in a large company, you can be a part of interesting projects and learn from professionals, so there are advantages to all three.
How is your career developing now?
Now, I work as a marketing manager at Megapolis Construction Group. I am involved in marketing, analytics and strategy around designing new houses according to market demands.
It all started with my job at a trading and manufacturing firm in my 4th year. The topic of my thesis happened to be related to construction market analysis. After my thesis defense, one of the examiners invited me for an interview. I was invited to become involved in the marketing and development in a developer company. It was an exciting opportunity to participate in the shaping of the city’s image and the homes of thousands of families, so I agreed.
What knowledge did you gain during your studies that has been most useful in your work?
Most of the disciplines I studied have been very useful: from financial management to personnel management, from marketing to research methods. This knowledge has been very useful not only in solving professional problems but also in everyday life. I also acquired many useful skills during case-championships.
What would you like to say to other HSE students?
For those who have only just started at HSE, you have a lot to look forward to - conferences and parties, relationships and break-ups, friends and sports, extracurricular activities and lack of sleep. Try not to waste time, think strategically, plan your future a month in advance, then a year, then five, then ten, and work on the your goals.
Education at HSE is a big bonus but not a guarantee of success - you always have to do more than others. I strongly advise you to read Meg Jay’s Important Years, before it's too late. Good luck! I wish you a wonderful time!