Marketing

2024/2025

Учебный год

ENG

Обучение ведется на английском языке

3

Кредиты

Кто читает:

Департамент менеджмента

Статус:

Курс по выбору

Когда читается:

2-й курс, 3 модуль

Преподаватели

Зарипова Юлия Олеговна

Сажина Александра Ильдаровна

Course Syllabus

Abstract

The goals of mastering the discipline “Marketing” are: preparing undergraduate students for organizational and managerial activities in the field of marketing at the level of junior managers; development of skills in conducting information and analytical work in the field of marketing and marketing research at the level of assistant research project managers; development of entrepreneurial orientation and the ability to make and implement marketing decisions in the field of business development; development of skills in conducting scientific research within marketing topics, as well as for continuing education in master's and postgraduate studies.As a result of mastering the academic discipline, students must possess the following knowledge, skills and abilities: Know the basic concepts of modern marketing: customer focus, STP, IMC. Be able to cascade the organization’s goals to the level of marketing objectives. Have the skill of describing a consumer portrait, developing a brand concept and elements of the marketing mix.