Branding of tourists attractions
- - To understand the role of place brand from the perspective of various stakeholders (the government, business, society, residents) - To apply appropriate methods in researching place brand - To assess the role of place brand within an overall strategy of places
- Analyze the evolution of place branding
- Apply basic concepts and terms of place branding in the analysis of place branding strategies
- Argues for the need to create a place branding
- Assesses the present state of place marketing and place branding in a particular places
- Formulates the terms of reference for the development of place brand attributes
- The role of place branding in local and regional economic development strategies
- Place branding stakeholders
- Place branding strategy: Segmentation, Targeting and Positioning
- Place Branding Value Proposition
- Instruments of place branding
- Place brand attributes
- Place Brand that inspires meStudents have to present place brand on their choice. Students should describe target audience of the chosen brand and all its attributes. Students should critically analyze their brands based on 4P model.
- ExamThe exam is given in the form of a project. The project can be completed individually or in a group (up to 3 people).
- 2023/2024 2nd module0.1 * Seminars + 0.25 * Place Brand that inspires me + 0.25 * Seminars + 0.4 * Exam