Kseniya Baydina, 3rd-year student of the bachelor’s programme in Management, presented her report ‘Uncertainty of Outcome and Attendance: Evidence from Russian Football’ at the 20th Conference of the German Association of Sport Economics and Sport Management, held at the University of Tuebingen.
At the XVII international scientific April conference at NRU HSE (Moscow) the delegation of Perm campus spoke at 14 sessions. Speakers from the school of management, school of economics and finance, the group for state-private interaction studies, International laboratory of intangible-driven economy and Group for applied markets and enterprises studies took part in the conference.
Alexandra Sazhina, Lecturer at the Department of Management, HSE in Perm, took part in an international conference, Beyond the Great Beauty: Rescaling Heritage and Tourism. The event took place at the Rimini campus of the University of Bologna, Italy.
A Management Department research seminar was held last week, at which Alisa Panenko presented the results of her research into how Russian consumers perceive European brands. This is not the first time HSE’s Perm Branch has looked at the issue of the marketing impact of a product’s origins. This time, research focused on retail consumers and their perception of the ‘delivered straight from Europe’ initiative launched in the SemYa (Family) chain of stores. During the survey, a team of HSE researcher’s asked customers at the chain whether they view European products differently from the others on offer at the store, and what impact this difference has on their consumer behavior.
Aleksandra Sazhina (Khamadieva), Lecturer in the School of Management at the HSE Campus in Perm, presented the interim results of her dissertation research at the 2nd International Winter School of the NES Center for the Study of Diversity and Social Interactions. The school was devoted to ‘The Impact of Cultural and Social Diversity in Economic Development’
The ‘White Nights’ festival has been an object of research for several years. This year, one of our colleagues presented his research into this event at the renowned University of Cambridge in Great Britain.
The seminar by Simon Kordonsky was devoted to the issues of stratification in contemporary Russian society and the administrative and territorial structure of Russia.
On October 23-24 the Annual Conference 'Contemporary Problems in Management: Exploring the Boundaries' took place at the HSE.
In October the head of management faculty, Irina Shafranskaya, took part in the Place Branding Symposium, organized by a consortium of Chinese and Swedish universities.