The Perm campus of the National Research University Higher School of Economics (HSE University - Perm) is hosting the International Conference on Experience Economy: Museum, Event and Tourism Management. The conference will be held in Perm on May 20-22, 2021.
The Department of Marketing at Bocconi University.
At SDA Bocconi, he is Director of the Master in Arts Management and Administration (MAMA). He conducted research and training projects with important enterprises.
His research activities focus on cultural marketing, on consumer behaviour, on experiential marketing, on CRM and on marketing communication.
He is the author of books and articles on the subject. His works have been published in Psychology and Marketing. He was Visiting Professor in many international universities, such as Simon Fraser in Vancouver (Canada), Tinsgua University in Beijing (China), SMU in Dallas (USA), UTS in Sydney (Australia) and Universidad de Aguascalientes (Mexico). He is Regional President of FAI Lombardia (Fondo Ambiente Italiano) and President of the Monteverdi Conservatory in Cremona.
General Manager of the National Trust’s Blickling Hall (UK) .
With training and experience in architecture, buildings archaeology and heritage consultancy, Heather brings a balanced and informed approach to developing historic built environment. She believes in the importance of understanding places to inform creative solutions: designs which unlock the potential of heritage sites – economically, functionally and experientially – which also enhance their significance in the process.
Heather ensures quality and innovation in heritage guidance across the practice, offering expert advice relating to creative re-use and alteration of heritage sites as well as contextual developments in heritage settings.
Heather contributed to successful conservation management planning and development in the UK and abroad, including the British Museum, Denys Lasdun’s Royal College of Physicians, Hong Kong’s former Central Police Station, and various sites.
The National Trust for Places of Historic Interest or Natural Beauty is an independent charity and membership organisation for environmental and heritage conservation in England, Wales and Northern Ireland.
- Experience economy and adventure tourism
- Event tourism and management
- Ethnic tourism
- Museum studies and museum management
- Museums and interactive technologies; Living history museums
- Architectural, ethnographic and open-air museums
- Cultural heritage tourism including museums, galleries, heritage sites
- Festival management
- Cultural events
- Theatrical events
- Digital collections as a means of promoting visitor engagement and experience
- Innovations in event, museum, tourism management
- Heritage and Museum Management in the Digital Era
- Cultural and Digital Tourism
Director, HSE University – Perm
Director, Perm State Art Gallery
Director, Perm Regional Museum
Associate Professor, academic supervisor of the Master’s programme ‘Experience economy: management in hospitality industry and tourism’, HSE University
Director, Museum of contemporary art ‘PERMM’
Academic supervisor of the Master’s programme ‘Experience – Economy: Museum, Event and Tourism Management’, HSE University Perm
Director, Tchaikovsky Perm Opera and Ballet Theatre
Associate Professor of the School of Management, HSE University – Perm
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Head of Academic Support Office, HSE University-Perm
Dean of Faculty of Economics, Management and Business Informatics, HSE University-Perm
Deputy Director, HSE University-Perm
Dean of Faculty of Social Sciences and Humanities, HSE University-Perm
Director for development, Tchaikovsky Perm Opera and Ballet Theatre
Head of PR department, Tchaikovsky Perm Opera and Ballet Theatre