Product Marketing and Analytics

New programme. First enrolment in 2026

The programme trains highly qualified specialists in product marketing and analytics who possess in-depth knowledge and strong skills in facilitating effective collaboration between developers, analysts, sales teams, and end users. Product marketers act as a bridge between technical staff and analytical units, helping to transform business ideas and needs into successful market products while balancing customer expectations, technological capabilities, and business objectives.

The main goal of the programme is to build the competencies required to develop competitive products with strong commercial potential. The curriculum covers the entire product lifecycle—from identifying customer preferences and segmenting target audiences to selecting promotion strategies, setting optimal pricing, and launching products on the market. Particular emphasis is placed on AI and analytical methods for informed decision-making.