Delivered at:: Department of Foreign Languages (Faculty of Management)

Course type:: Compulsory course

When:: 4 year, 3 module

Instructor

Ponomareva, Tatyana V.

Full Syllabus

Abstract

The purpose of the discipline “Entrepreneurship” is to prepare students to solve professional problems in accordance with the profile focus of the bachelor’s program and types of professional activities, to develop theoretical and methodological knowledge in future bachelors and to consolidate professional skills in solving problems in the field of implementing entrepreneurial activities.

Learning Objectives

The goal of mastering the discipline “Entrepreneurship” in the direction of training is to prepare students for organizational, managerial, analytical and other activities required during the implementation of projects for the development and launch of new products and businesses, both as performers and project managers. Planned results

Expected Learning Outcomes

• The student understands basic approaches to developing and launching new products and businesses from formulating and testing business hypotheses to launching a product or business to the market; • The student establishes relationships between the results of studying customer needs and adjusting the process of developing a new entrepreneurial project at each stage of development;

Course Contents

SECTION 1. Basic strategies for developing and launching new entrepreneurial projects on the market. Marketing technologies for segmenting consumers and positioning new products, services and solutions in the market.
SECTION 2. The process of studying and developing clients (Customer Development).
SECTION 3. Formulating and testing business hypotheses when developing a new entrepreneurial venture.
SECTION 4. Development of a business model for a new entrepreneurial project and building partnerships with key stakeholder groups.

Assessment Elements

Analysis of Best Practices
exam
The student team that takes first place in the ranking based on the results of completing and defending the “Analysis of Best Practices” element receives a machine gun for the “Exam” control element. All members of this team are automatically given a score of 8 points (excellent) for the exam. In this case, the final grade for the discipline is calculated according to the approved formula. If a student who has received a machine gun wants to improve his exam grade, he comes to the exam according to the session schedule and completes the exam task. In this case, the machine burns out and the student is given the mark for the exam that he received based on the results of the examination test.

Interim Assessment

2023/2024 3rd module
0.5 * Analysis of Best Practices + 0.5 * exam

Bibliography

Recommended Core Bibliography

Demil, B., Lecocq, X., & Warnier, V. (2018). “Business model thinking”, business ecosystems and platforms: the new perspective on the environment of the organization. M@n@gement, 21(4), 1213–1228. https://doi.org/10.3917/mana.214.1213
Guldmann, E., Bocken, N. M. P., & Brezet, H. (2019). A Design Thinking Framework for Circular Business Model Innovation. Journal of Business Models, 7(1), 39–70. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=139360606

Recommended Additional Bibliography

Branislav Mičieta, Vladimíra Biňasová, Marta Kasajová, & Honorata Howaniec. (2020). Business Model Canvas as a Tool of Manager 4.0. Zeszyty Naukowe Wyższej Szkoły Humanitas. Zarządzanie, 28(1), 51–64. https://doi.org/10.5604/01.3001.0014.1235
Osterwalder, A., & Euchner, J. (2019). Business Model Innovation: An Interview with Alex Osterwalder. Research Technology Management, 62(4), 12. https://doi.org/10.1080/08956308.2019.1613114

Bachelor’s Programme 'Business Informatics'

Entrepreneurship