Стратегический менеджмент

2020/2021

Учебный год

RUS

Обучение ведется на русском языке

5

Кредиты

Кто читает:

Вечерне-заочный факультет экономики и управления (Пермь)

Статус:

Курс обязательный

Когда читается:

3-й курс, 1 модуль

Программа дисциплины

Аннотация

The discipline "Strategic Management" involves the development and improvement of students' strategic management skills on the basis of a situational analysis and assessment of the strategic prospects of the organization. As part of the course, students receive the knowledge necessary for the development, implementation and implementation of a company’s strategy in order to increase the efficiency of its functioning. The course includes not only theoretical and practical knowledge of the strategic management of the company, but also the ability to analyze the external and internal environment of the enterprise, predict changes, and take risks into account. In the study of the discipline, students will learn to develop and justify real management decisions for the business.

Цель освоения дисциплины

• The aim of the course "Strategic Management" is to develop and improve students' strategic management skills based on situational analysis and assessment of strategic prospects. The course is a systematic presentation of theoretical and methodological issues related to the development, implementation of company’s strategy in order to increase its efficiency.

Планируемые результаты обучения

• The student knows and interprets basic concepts and terms
• The student analyzes the main stages of development of corporate planning
• The student analyzes the strategic factors of the external environment of the organization
• The student analyzes the strategic factors of the internal environment of the organization
• The student analyzes the portfolio of the company, uses the necessary tools, compares
• The student is able to identify competitive advantages of the company
• Student features the development and implementation of strategies.
• The student analyzes strategic alternatives, takes into account the conditions for the implementation of the strategy.

Содержание учебной дисциплины

• General approaches to strategic management in the company.
• Formation of the company’s strategy. Strategy development process. Strategic Management Models.
• Analysis of strategic environmental factors.
• Analysis of the situation in the company.
• Portfolio analysis.
• Competitive advantages of the enterprise.
• Development and implementation of the strategy.
• Modern approaches to strategic management. Blue Ocean Strategy. Business models as the basis of strategy.

Элементы контроля

• control work
• classroom work
• independent work
• exam
• control work
• classroom work
• independent work
• exam

Промежуточная аттестация

• Промежуточная аттестация (1 модуль)
  0.3 * classroom work + 0.4 * exam + 0.3 * independent work

Список литературы

Рекомендуемая основная литература

• Стратегический менеджмент : [учебник]: пер. с англ., Пирс II Дж., Робинсон Р., 2013

Рекомендуемая дополнительная литература

• Построение бизнес-моделей: Настольная книга стратега и новатора / Остервальдер А., Пинье И., - 2-е изд. - М.:Альпина Пабл., 2016. - 288 с.: ISBN 978-5-9614-1844-6 - Режим доступа: http://znanium.com/catalog/product/916078
• Стратегический менеджмент по Котлеру: Лучшие приемы и методы: Справочное пособие / Котлер Ф., Бергер Р., Бикхофф Н., - 3-е изд. - М.:Альпина Паблишер, 2016. - 132 с.: 70x90 1/16 (Переплёт) ISBN 978-5-9614-5582-3 - Режим доступа: http://znanium.com/catalog/product/1003065
• Стратегическое сафари: Экскурсия по дебрям стратегического менеджмента / Минцберг Г., Альстранд Б., Лампель Ж., - 2-е изд. - М.:Альпина Пабл., 2016. - 365 с.: ISBN 978-5-9614-5347-8 - Режим доступа: http://znanium.com/catalog/product/925066