Professor Anna Zarkada Begins Lectures in International Marketing

A lecture course in international marketing by Anna Zarkada, Assistant Professor at the Athens University of Economics and Business, has begun at the HSE - Perm. The course is intended for undergraduate students in the Faculty of Management.

Zarkada started her first lecture with very simple questions, such as ‘what did you eat today’ or ‘what did you wear and why’. She then asked students whether culture determines people’s environment.

During the lecture Professor Zarkada tried to retell her life in the light of international marketing. She believes that the global idea of international marketing is in providing free transfer of people, goods, services, ideas and other things. At the same time, she pointed out how important it is to focus not only on culture when communicating, but also on the economic and political situation in a country. She gave many examples from her personal life and told students about American and Japanese traditions of business meetings, as well as how different their understanding of striking deals and signing contracts is. Every example was given in order to show how it is important to take into consideration all differences in culture, geography and economics. According to Zarkada, this is vital for achieving success in international marketing.

The course and all the discussions are delivered in English. Students acknowledged that it is great language practice for them.