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Master’s Programme 'SMART-Marketing: Data, Analysis, Insight'

Master’s Programme 'SMART-Marketing: Data, Analysis, Insight'

Technology solutions in marketing decision-making are developing rapidly. New software solutions are evolving that help optimize marketing budgets, determine consumer profiles, and assess client indicators in a CRM system. Marketing Management ROI systems are becoming widely used.

All of these developments improve the quality of marketing solutions. At the same time, the requirements for marketing outcomes are changing and are now more often expressed in figures. This creates demand for a new type of marketing professional. Job descriptions are focusing less on requirements such as creativity, and more on advanced analytical skills and the ability to work with data.

Such conditions have become an incentive to launch a new Master’s programme – SMART Marketing: Data, Analysis, Insights – which aims to develop competencies in marketing analysis, modelling and the development of solutions that improve the efficiency of marketing activities.

2 years
Full-time Programme
140 000 RUB/year
Tuition Fee in 2019
Russian government and HSE scholarships and tuition fee waivers available
RUS
Instruction in Russian

News

Illustration for news: HSE Joins Top-100 of QS Master’s Ranking in 4 Areas of Business Education

HSE Joins Top-100 of QS Master’s Ranking in 4 Areas of Business Education

For the second year in a row, the QS Ranking Agency has published its Business Masters Rankings. A total of three Russian universities appeared on this ranking (HSE University, St Petersburg State University, and Ural Federal University) in four areas of business education. Last year, only two Russian universities were on the ranking.

HSE Makes It onto Forbes University Ranking

For the first time ever, Forbes (Russia) has published its own ranking of the best universities in Russia. One of the main objectives of the ranking was to determine which universities produce talented young entrepreneurs, including those capable of making it onto Forbes’ main ranking in the future or becoming part of Russia’s political elite. HSE placed 10th in the ranking.

78%

of students and graduates of HSE Moscow are satisfied with the quality of their education. At HSE Perm, this figure is even higher, standing at 84%. These are the results of a survey of students and graduates of leading Russian universities, conducted by Changellenge>> .  HSE’s Perm and Moscow campuses took second and third place, respectively, in the ‘satisfaction with the quality of education’ category.

Illustration for news: Iuliia Papushina Spoke at University of Aarhus

Iuliia Papushina Spoke at University of Aarhus

On March 8-9, Iuliia Papushina, Associate Professor of the School of Management, took part in the interdisciplinary conference “The Body of Things: Gender, Material Culture and Design in (Post)Soviet Russia” which was organized by the University of Aarhus.

Illustration for news: Marketing Automation Helps to Increase Sales

Marketing Automation Helps to Increase Sales

How to increase sales through marketing automation? How to motivate a user, who entered the site of an online shop, to make a purchase? These issues were discussed at a regular research seminar of the GAMES group where Dmitry Sergeev, the founder of Carrot Quest company, was a speaker.