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Technology solutions in marketing decision-making are developing rapidly. New software solutions are evolving that help optimize marketing budgets, determine consumer profiles, and assess client indicators in a CRM system. Marketing Management ROI systems are becoming widely used.
All of these developments improve the quality of marketing solutions. At the same time, the requirements for marketing outcomes are changing and are now more often expressed in figures. This creates demand for a new type of marketing professional. Job descriptions are focusing less on requirements such as creativity, and more on advanced analytical skills and the ability to work with data.
Such conditions have become an incentive to launch a new Master’s programme – SMART Marketing: Data, Analysis, Insights – which aims to develop competencies in marketing analysis, modelling and the development of solutions that improve the efficiency of marketing activities.
In an op-ed for RB K, HSE Rector Yaroslav Kuzminov laid out his predictions about the changes that await us in the wake of the coronavirus pandemic: on-site office workers will be reduced by a third, retail business will go completely digital, and both healthcare and education will undergo a radical overhaul.
HSE University was able to place high on the Graduate Employability Ranking (201-250), outpacing its main competitors for the first time in five years. This year, the number of candidates to the ranking was increased 15% (758 universities), with new 36 universities joining the list.