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Regular version of the site

Digital Product Management: Modern Fundamentals

2021/2022
Academic Year
ENG
Instruction in English
3
ECTS credits
Course type:
Elective course
When:
1 year, 2 module

Instructor

Course Syllabus

Abstract

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. Blended format, based on https://www.coursera.org/learn/uva-darden-digital-product-management
Learning Objectives

Learning Objectives

  • This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product; Focus your work using modern product management methods; Manage new products and explore new product ideas; Manage and amplify existing products
Expected Learning Outcomes

Expected Learning Outcomes

  • an understanding of which methods to apply when and hear from practitioners who are using these methods to make breakthrough products
  • have a durable process you can both execute and communicate to your team
  • know how to interface effectively with all your stakeholders to create that actionable focus
  • learn how to put a focused, sustainable, program in place to keep your product competitive
Course Contents

Course Contents

  • Achieving Focus and #Winning
  • Using Today's Product Management Methods
  • Exploring a New Product Idea
  • Amplifying an Existing Product
Assessment Elements

Assessment Elements

  • non-blocking online course results
  • non-blocking independent study
  • non-blocking in-class examination results
Interim Assessment

Interim Assessment

  • 2021/2022 2nd module
    0.4 * in-class examination results + 0.2 * independent study + 0.4 * online course results
Bibliography

Bibliography

Recommended Core Bibliography

  • Schaeffer, E. (2017). Industry X.0 : Realizing Digital Value in Industrial Sectors. London, United Kingdom: Kogan Page. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1511333

Recommended Additional Bibliography

  • Sacolick, I. (2017). Driving Digital : The Leader’s Guide to Business Transformation Through Technology. New York: AMACOM. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1453485