How to increase sales through marketing automation? How to motivate a user, who entered the site of an online shop, to make a purchase? These issues were discussed at a regular research seminar of the GAMES group where Dmitry Sergeev, the founder of Carrot Quest company, was a speaker.
Director of Strategy at the Mildberry branding agency, Anna Kosheleva is an alumni of the Marketing programme at HSE Perm. The agency began to study the Chinese market in 2012 and opened offices in Hong Kong and Shanghai.
Sofya Kulikova, PhD, Senior Research Fellow at the Laboratory of Interdisciplinary Empirical Studies, HSE Campus in Perm, will teach classes at secondary schools in Perm as part of the Brain Awareness Week.
Alexandra Sazhina, Lecturer at the Department of Management, HSE in Perm, took part in an international conference, Beyond the Great Beauty: Rescaling Heritage and Tourism. The event took place at the Rimini campus of the University of Bologna, Italy.
Students of the HSE campus in Perm met with Andrey Khusid, HSE graduate in Management and master’s graduate in Public and Municipal Administration, and founder of several successful IT projects. He spoke about how to build a career, where ideas come from, and what personal qualities lead to success.
Anna Zarkada, PhD, Professor at the Athens University of Economics and Business is delivering a series of lectures on international marketing for third-year students in Management at HSE Perm.