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Regular version of the site

This programme aims to train a new generation of marketers and analysts who are familiar with both the theories and practices of modern results-oriented marketing. The courses in the programme allow us to consider marketing as an activity that can improve both the consumer value of the market offering and the market capitalization of the business. This means that graduates of the programme who have mastery of the theoretical approaches can improve the effectiveness of a company's business by skilfully combining the most effective marketing tools both online and offline. Join the new generation of marketers! 

2 years
Full-time Programme
RUSENG
Instruction in Russian and English

News

Marketing Automation Helps to Increase Sales

How to increase sales through marketing automation? How to motivate a user, who entered the site of an online shop, to make a purchase? These issues were discussed at a regular research seminar of the GAMES group where Dmitry Sergeev, the founder of Carrot Quest company, was a speaker.

HSE Graduate on Marketing Goods in China

Director of Strategy at the Mildberry branding agency, Anna Kosheleva is an alumni of the Marketing programme at HSE Perm. The agency began to study the Chinese market in 2012 and opened offices in Hong Kong and Shanghai.

Neurotechnology – Is the Future Near?

Sofya Kulikova, PhD, Senior Research Fellow at the Laboratory of Interdisciplinary Empirical Studies, HSE Campus in Perm, will teach classes at secondary schools in Perm as part of the Brain Awareness Week.

HSE Researcher Studies Topical Problem in Tourism

Alexandra Sazhina, Lecturer at the Department of Management, HSE in Perm, took part in an international conference, Beyond the Great Beauty: Rescaling Heritage and Tourism. The event took place at the Rimini campus of the University of Bologna, Italy.

'You Must Be Globally Competitive'

Students of the HSE campus in Perm met with Andrey Khusid, HSE graduate in Management and master’s graduate in Public and Municipal Administration, and founder of several successful IT projects. He spoke about how to build a career, where ideas come from, and what personal qualities lead to success.

Russian Traditions through International Marketing

Anna Zarkada, PhD, Professor at the Athens University of Economics and Business is delivering a series of lectures on international marketing for third-year students in Management at HSE Perm.