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Regular version of the site

Innovating in a Digital World

2018/2019
Academic Year
ENG
Instruction in English
3
ECTS credits
Delivered at:
eLearning Office
Course type:
Elective course
When:
1 year, 2 module

Course Syllabus

Abstract

This MOOC provides a knowledge toolkit for the ongoing digital revolution. You’ll discover 15 concepts that are essential for understanding the new mechanisms of digital business and innovation. Each concept is explained in its own beautifully designed, content-rich instructional video, along with additional resources for you to explore. The ideas are illustrated with up-to-the-minute case studies and examples from a wide range of industries.Blended format, based on https://www.coursera.org/learn/innovating-digital-world
Learning Objectives

Learning Objectives

  • The course has following goals: to realize just how rapid and profound the current digital revolution is, or how quickly it’s breaking down old institutions, people create value outside their offices by connecting in third places, and the best way to turn a profit can be to give your products away, or share your knowledge, for free.
Expected Learning Outcomes

Expected Learning Outcomes

  • understand how and why all the pieces are in place to completely change the face of products, technologies, organizations, and entrepreneurship over the next few years
  • understand how and why old-style value chains are being completely disrupted by new business ecosystems
  • understand how and why companies should forget about long-term strategy, protecting their IP, product planning, and entry barriers, and concentrate on running instead of defending
  • explore new context for entrepreneurs and the skills they need to succeed, including the supreme importance of execution, the key things every successful startup must do, and the essential skill of pitching ideas
Course Contents

Course Contents

  • Why Digital Changes Everything
  • Creating Value in a Digital World
  • Thinking and Acting Differently
  • Entrepreneurship in a Digital World
Assessment Elements

Assessment Elements

  • non-blocking online course results
  • non-blocking independent studies
  • non-blocking in-class examination results
Interim Assessment

Interim Assessment

  • Interim assessment (2 module)
    0.4 * in-class examination results + 0.2 * independent studies + 0.4 * online course results
Bibliography

Bibliography

Recommended Core Bibliography

  • Youngs, G. (2013). Digital World : Connectivity, Creativity and Rights. Hoboken: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=605407

Recommended Additional Bibliography

  • Webb, N. J. (2011). The Digital Innovation Playbook : Creating a Transformative Customer Experience. Hoboken, N.J.: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=382183