Experience Economy: Museum, Event, and Tourism Management

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The experience economy is a thriving and popular area of the global economy. Is it possible to give vivid impressions of a place while also being able to generate revenue? How can one be a versatile professional capable of working in three key areas – museums, event management and tourism?

Lectures in our Master's programme include researchers, directors of museums, representatives of travel agencies, and organizers of international festivals. They also share their experience and the secrets of this fascinating sphere. This practice-oriented, interdisciplinary, interactive, gamified, and multimedia-oriented programme prepares specialists who are actively engaged in museum work, event management, various areas of tourism, creative industries, and cultural events.

Students have an opportunity to actively work with the largest firms in Russia and participate in academic mobility programmes (e.g., organized by HSE St. Petersburg). Student projects are an important part of the education process, and this programme enables students to create projects related to the experience economy.