Demand for Fiction Literature
Project participants:
- Evgeniya Popova (project manager)
- Natalya Kochkina
- Anastasia Gordienko (2nd year student of Economics programme, HSE-Perm)
- Ksenia Prishvintseva (2nd year student of Economics programme, HSE-Perm)
Abstract:
Within the framework of this project the study of demand for fiction literature is performed; the researchers plan to determine the features of a book as a merchandise. The study is carried out based on sales data of a large bookstore chain which is presented par excellence in one region of Russia.
Research hypotheses:
- Are fiction books luxury goods?
- Does the demand for hardbound and softbound books differ?
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